Wine in Moderation-Art de Vivre (WIM)
Recognizing the role and contribution of the Wine in Moderation-Art de Vivre (WIM) Programme in fostering the social responsibility of the wine sector and inspiring well-being, the International Organisation of Vine and Wine (OIV) has approved the candidacy of Wine in Moderation (WIM) Association as Observer.
“The expertise of WIM will be useful in the framework of the new Experts Group -Economic analysis, markets and consumption-” indicated Jean-Marie Aurand Director General of OIV.
The OIV President Monica Christmann has welcomed this membership precising that “the activities and programmes of this new observer are totally in line with the 4th axe of the 2015-2019 OIV Strategic Plan regarding socio-behavioural factors”.
The Wine in Moderation Association is the international not for profit association responsible for the international coordination and development of the WIM Programme. WIM builds on scientific evidence, education and self-regulation to organise and empower the entire international wine value chain, in raising awareness and knowledge about responsible drinking patterns and moderate wine consumption.
Wine in Moderation Programme and its members have a unique expertise and know how in wine, health and social aspects, highly relevant to the OIV Strategic Plan. Expertise and tools in the area of professional education, scientific documentation, consumer education and information are only some of the area were Wine in Moderation in its role as an Observer could contribute.
“We appreciate this recognition by the world’s leading vine and wine organization” said George Sandeman, President of WIM “This will be a valuable help to expanding our mission of promoting the concept of moderation and responsibility when enjoying wine”.
About Wine in Moderation – Art de Vivre (WIM)
The Wine in Moderation – Art de Vivre (WIM) Programme was launched in 2008 by the European wine sector. It is the tangible and measurable contribution of the wine business community to reinforce responsible drinking patterns as a social and cultural norm. WIM is a common programme, centrally coordinated and implemented nationally, with the capacity to adapt to local needs, respecting cultural diversity and regional identities.
The Wine in Moderation – Art de Vivre (WIM) aisbl is an international not-for-profit association founded in 2011 by the European wine sector to coordinate the WIM programme and expand its reach in Europe and beyond. Members of WIM include national wine associations currently from Europe and South America and leading wine companies who are known for excellence and a commitment to social responsibility.
About International Organisation of Vine and Wine (OIV)
The OIV is the intergovernmental organisation of a scientific and technical nature of recognised competence for its work concerning vines, wine, wine-based beverages, table grapes, raisins and other vine-based products. It is composed of 46 Member States.
In the framework of its competence, the objectives of the OIV are as follows:
- to inform its members of measures whereby the concerns of producers, consumers and other players in the vine and wine products sector may be taken into consideration;
- to assist other international organisations, both intergovernmental and non-governmental, especially those which carry out standardisation activities;
- to contribute to international harmonisation of existing practices and standards and, as necessary, to the preparation of new international standards in order to improve the conditions for producing and marketing vine and wine products, and to help ensure that the interests of consumers are taken into account.
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